Fund Details
- Fund Symbol
- ACSI
- IOPV Symbol
- ACSI.NV
- CUSIP
- 886364710
- Inception Date
- 10/31/2016
- Expense Ratio
- 0.65%
- Distribution Frequency
- Annually
- Index
- American Customer Satisfaction Investable Index
American Customer
Satisfaction ETF
At the core of ACSI Funds investment thesis is the intuitive idea that companies whose customers are satisfied will outperform their peers over the long term. In an age of increasing sophistication and data availability, it is easy to become distracted from what matters most when evaluating stocks – that behind every stock is a tangible product or service.
Investment Objective
American Customer Satisfaction ETF (the “Fund”) seeks to track the performance, before fees and expenses, of the American Customer Satisfaction Investable Index (the “Index”).
Investment Index
The American Customer Satisfaction Investable index is a portfolio of consumer market companies with the strongest customer satisfaction relative to their competition, as measured by the American Customer Satisfaction Index (ACSI) - developed at the University of Michigan under the leadership of Claes Fornell, The Donald C. Cook Distinguished Professor of Business (Emeritus). It is designed to produce asymmetric market exposure. ACSI’s measurement instrument is calibrated to maximize customer retention; the implication of which makes the fund unique: it attenuates losses nonlinearly and amplifies gains multiplicatively. In down markets, beta declines; in up markets, it increases. By compounding earnings through customer retention growth, it seeks to deliver lower drawdowns and positive long-run alpha.